Firstly I must say that I quite like Adele. However, I've not heard anything off her latest album, 25, that seems remarkable to me. It seems that every BBC radio show I listen to must mention Adele at least once in every hour and for a good few minutes to boot. There was the Graham Norton Evening with Adele. So why the astonishment that her album has shot to the top of the charts ? It would be remarkable if it hadn't after this degree of exposure. On Radio 1 the other day I heard one DJ drop in a quip completely unrelated to the subject at the time which mentioned Adele and thereafter he (and his co presenter) dragged out a tiresome exchange mentioning the name Adele over seven minutes of the show. Have BBC presenters been told that they must mention Adele ? I really don't want to be tired of hearing her name but I'm afraid I am now. As the old marketing adage goes: say something three times and it becomes true. I even heard Janis Long talk about Adele mentioning her name the magic three times. The same too for an early morning Radio 2 DJ whose speciality is 60s and 70s music. They do this with Coldplay too. It seems that the BBC have their favourites (Queen and Roxy Music are others) which get promoted on a level that would cost millions upon millions if the artists were paying for the publicity on a commercial basis. The BBC isn't meant to be a commercial station but there's something fishy going on here.